Promotion aspect
Valencia: Blue isn't the sort of thing that is mass production and more of an independent publication. I feel it's own website where people can directly buy from is a nice idea and also instagram promotional aspect - I am deciding whether it has its own page or it's how the designer would promote it.
From working in the poetry library I also wonder if it's something they would showcase?
I will look at some other examples.
POETRY LIBRARY
I went to the poetry library to ask if I could take some pictures in a library set up and got talking to Martin who said he would be interested in having my Valencia: Blue book on display. It was great having a chat with him as I hope this will happen.
From a promotion point of view the publication fits very well in this setting as there's a range of visual mediums in the library. Due to this in the portfolio and promotional side I will set up that the three publications were being shown.
Promotion RESEARCH
These are some instagram pages I have collected which promote their product in ways which I feel are interesting and different.
kessels kramer
I looked at how kessels kramer approach social media mock ups and thought this format is a lot more playful and visually appealing so I will take this into account when I make and design the portfolio.
Promotion and Community
These are my rough notes talking about how I want this to be part of a bigger community based project and that this will be part of the campaign where people are encouraged to submit their own work and be a flauner themselves. I've decided to call this project flaneur to bring up the theme of being an observer and gaining new perspective on the little things.
RGB:
color
color
travel in colour
travel with colour
Valencia:
instagram: on going community project
set up because I got so much out of it I felt it was something people could benefit from themselves.
spreads of the publications
front covers
indivdual photographs
links to recent trips or ideas
submissions
community submissions and write about your photos
post a mix of peoples submissions to fill up time before the final release
website:
blog on the website explain what I have been up to
where you buy
shows the three books
coming soon
Website Wireframe
These are some wireframes I did to show a horizontal scroll website. I feel this format will work for the publication as it's different to most websites.
First home page concept
I don't like how to came out so will try out some other images for the home page.
First layout Test
In this video I explain my thoughts on my first design.
Experiments
These are some further experiments I did, I didn't like the images I choose so will try some of the others, filling up the homepage I feel works with the three publications (I will straighten them though).
"Submissions"
These are some fake submission I created so I can use for the social media pages.
HOMEPAGE development
This is my update for the homepage of the website. I am also going to add pages for the about and collaborate menu items.
Instagram Wireframe
This is a quick wireframe for the instagram wireframes. I wanted to show a mix of the publication and community aspect of flaneur.
Social Media Assets
These are my designs for the instagram. I didn't want over complicate them, but also wanted to make it work with the theme of this project. They do a good job of letting the brand create its own established personality.
Final Website
Final Instagram
Final INSTAGRAM Stories
Overall i'm really happy with the outcomes of the promotional touch points. I feel the style is consistent in the website, instagram and publication itself. They are fit well with what I imagine the publication would need to get a reach.